Aldar Properties - F1 Sponsorship Announcement

With Aldar’s new sponsorship of the F1 and Yas Marina Circuit, we were briefed to show the connection between the business and the sport of F1 - how invested Aldar are, and how their employees live and breathe F1. To bring the partnership to life in a fun, surprising way. We worked with only one hero actor, the other cast were employees of both YMC and Aldar. This was a well scheduled 1 day shoot and was technically challenging having to put low-profile race cars on the road which is not an easy task! We used a FVP drone to capture the high-energy action shots needed.

Client Aldar

Client: Aldar Developments

Agency: M&C Saatchi Agency

Producer: Juliana Cavalari / Leighla McGregor

Agency Creative: Jed Dawson

Director & DOP: Toby Plumber

Production House: Verge Film Productions

Producer: Mat Schramm

Drone: Go Aerials 

Editor: Mat Schramm

Sound Design: Dave Houston